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Omega redesigns the 38mm Speedmaster to look like a Moonwatch rather than a lifestyle piece. Co-Axial 3332, 38mm, 100m, from USD 6,500.
TAG Heuer, Mai Ikuzawa and Bamford Watch Department reunite on the 39mm Carrera Glassbox with a white Clou de Paris stopwatch-style dial, the in-house TH20-10 calibre and Team Ikuzawa's racing red throughout. LE 150, EUR 10,450.
Torsti Laine marks ten years of his Neuchâtel atelier with the P33, a 33mm hand-wound dress watch with a double hand-turned guilloché dial, plus five new P37 colourways in a numbered edition of 99. Hand-cut guilloché and black-polished steel from CHF 9,900.
For the 23rd Sachsen Classic rally, Union Glashütte dresses its 41mm square Averin Chronograph in 1970s–80s racing livery — tile-embossed dashboard dial, red accents, perforated racing strap — with the silicon-hairspring UNG-27.S2 inside. 350 numbered pieces, EUR 3,700.
For its 30th anniversary, Parmigiani Fleurier recasts the Tonda PF GMT Rattrapante, Minute Rattrapante and Chronographe Mysterieux in full 950 platinum - case, knurled bezel and integrated bracelet - at 30 pieces each, priced from CHF 91,000 to CHF 99,600.
The Dutch brand launches its Atelier collaboration series with dial specialist GT Cadrans: a diamond-cut Clous de Paris guilloché in 24k rose-gold galvanic, and a laser-engraved Stroopwafel® dial. 37.8mm steel, COSC LC-350, sold in a timed production run from 27 July.
TAG Heuer extends its Goodwood Festival of Speed partnership to the Formula 1 Chronograph — a British Racing Green limited edition of 500 pieces, sold exclusively in the UK at GBP 4,250, and the accessible companion to the 71-piece Monaco Goodwood.
Breitling's second watch as Aston Martin's official partner is a three-reference limited edition built on the squircle-cased Top Time B01. A ring of real wood carries the tachymeter scale, the red gold version debuts the first stone dial in Breitling's history, and the in-house COSC-certified Calibre 01 keeps it honest. From GBP 8,650.
TAG Heuer dresses its square icon in British Racing Green for the Goodwood Festival of Speed, limited to 71 pieces and powered by the in-house 80-hour TH20-00 chronograph.
Zenith adds two colour-charged Defy Extreme models running the dual-escapement El Primero 9004, a chronograph that mechanically measures and displays 1/100th of a second. The Lapis Lazuli II pairs forged carbon and titanium with real lapis counters (25 pieces); the microblasted-titanium Ultraviolet goes fully transparent and, at CHF 17,900, is one of high horology's strongest value plays.
Parmigiani extends its all-composite Ultra-Cermet Sport Chronograph with a summer-ready Mineral Blue dial—an integrated in-house column-wheel chronograph (calibre PF070) in a scratch-proof ceramic-titanium case. CHF 40,400.
Doxa revives one of its rarest watches, the 1969 T.GRAPH dive-chronograph, as the SUB 200 T.GRAPH II. Now slimmer at 42 mm x 14.6 mm and offered as a non-limited collection in four classic colourways (including Caribbean blue for the first time), it runs a Sellita SW510 automatic chronograph with 200 m water resistance, from USD 4,250.
Family-run Philippine microbrand Makina launches its first automatic chronograph: a 42 mm sandblasted-steel slab with a hexagonal chapter ring and disc-based displays, powered by the Valjoux/ETA 7750. Pre-orders from USD 1,850.
Glashütte Original answers its North America-exclusive panda Seventies X with the mirror image: the Seventies Chronograph XV, a matt black lacquered dial with silver galvanised totalisers in the 40mm TV-shaped steel case. Inside is the in-house calibre 37-02, an integrated column-wheel flyback chronograph with silicon hairspring and 70 hours of power reserve. Limited to 100 pieces for Germany, Austria and Switzerland at EUR 17,100.
Presented during the Formula 1 Louis Vuitton Grand Prix de Monaco 2026, the Monaco Speed 12 replaces the classic chronograph layout with a jumping-hour display of twelve rotating titanium pistons. The automatic calibre TH84-00 was developed by La Fabrique du Temps Louis Vuitton — the first time the patented Spin Time architecture appears outside Louis Vuitton. Limited to 50 numbered pieces in Grade 5 titanium, from December 2026.
Seiko adds two crystal-pressed summer dials to its re-engineered Astron GPS Solar Dual-Time Chronograph: Crystal Green (HAB005J1) and Crystal Pink (HAB006J1). Each is a 43.4 mm titanium limited edition of 1,200 pieces at EUR 3,000, powered by the new in-house GPS-solar Caliber 5X63.
Bell & Ross returns to its rarest muse for a fourth time, partnering with S.T. Dupont on a 42 mm steel-and-18K-rose-gold BR-05 Chrono. Limited to 150 sets at EUR 19,200, each comes in a Macassar ebony humidor box with a matching Ligne 2 lighter and cigar cutter.
Tudor shrinks its in-house dive-chronograph to a far more wearable 39 mm and 13.1 mm, wrapped in a bold yellow-and-black “Bumblebee” dial. Reference M79310N-0001 keeps the COSC column-wheel Calibre MT5813, 200 m water resistance and the T-fit bracelet, at USD 6,725.
Audemars Piguet brings vibrant summer accents to the Royal Oak Offshore Chronograph with six new references across 42 mm and 37 mm. The big news is mechanical: the compact 37 mm trio debuts the brand's new in-house integrated Calibre 6401, while the 42 mm trio keeps AP's column-wheel integrated chronograph. Prices from CHF 32,500.
H. Moser closes May 2026 with a deceptively clean Endeavour that conceals a brand-new hand-wound movement — the Agenhor-developed Calibre HMC 730 — combining a column-wheel flyback chronograph, a second time zone and a date in a 42 mm steel case with a turquoise/Blackor fumé dial. Priced at CHF 74,500.
Norqain teams up with the Swiss national football side for a 41 mm steel chronograph built for the 2026 World Cup: a football-pitch green dial, a Swiss flag in place of the date "26," a football-shaped small-seconds at 9 o'clock, the Sellita SW500-based Calibre N19, a dual bracelet/strap package and a stadium-styled box. 260 pieces, CHF 4,850.
Albishorn's latest "imaginary vintage" piece, the Type X-Graph, invents a 1948 transparent-dial prototype that supposedly predates the famous Type 20 pilot chronographs. Behind a smoky translucent polycarbonate dial sits a COSC-certified, hand-wound monopusher chronograph with a thumb-operated left-side pusher and a 65-hour reserve, in a 39 mm steel case from CHF 4,250 — limited to 99 pieces over three years.
Zenith celebrates the United States Semiquincentennial with two limited-edition Chronomaster Revival A384 — a 250-piece stainless steel at USD 10,600 and a 25-piece forged carbon at USD 13,400. Faithful 1969 37 mm A384 case, the in-house El Primero Cal. 400 at 5 Hz, panda dial with 13 alternating red-and-white chronograph stripes, red 250 marker on the tachymeter — the rare U.S. 250th anniversary execution with real horological substance.
Formex's first manufacture chronometer lands on 28 May 2026 with the Horage-co-developed in-house Calibre FX01 — a 2.9 mm tungsten micro-rotor, full silicon escapement, 72-hour power reserve, COSC certification — in a 40 mm Grade 5 titanium integrated-bracelet case at CHF 5,900. A 100-piece Founders Edition in three colours that resets the price ceiling for in-house Swiss integrated-bracelet chronometers.
Glashütte Original's annual Sixties Chronograph turns purple for 2026 — a translucent hand-lacquered galvanic dial over hand-galvanised gold, manually incised hour markers, and the brand's in-house Calibre 39-34 with a swan-neck-regulated three-quarter plate, all in a 42 mm polished-steel case. Reference 1-39-34-08-22-04, priced at USD 10,000, available now from May 2026 for one year only before leaving the catalogue. The most dial-craft-intensive annual chronograph the manufacture has produced since 2021.
British microbrand Arken has dropped the second core colourway of its dual-time Alterum — a Sage Grey dial that walks the line between desaturated British Racing Green and grey under different light. The watch ships at £630 with a titanium case, screw-locked crowns, 200 m water resistance, and a proprietary 12-hour GMT module on a Miyota 9015 base. First wave went live in-stock on 23 May 2026; second-wave preorder opens 30 May.
Citizen has dropped the ATTESA Mandalorian Beskar in step with the cinema debut of The Mandalorian and Grogu on 22 May 2026 — a 1,400-piece worldwide limited edition built on the upper-ATTESA H800 Eco-Drive calibre, with a perpetual calendar, 1/20-second chronograph, multi-band radio sync across 26 time zones, and a two-tone Super Titanium case in Duratect Carbide and Duratect DLC. At US$1,500, it's the rare Star Wars tie-in that survives once the film has left the cinemas.
Bremont's just-launched Altitude Air Force Blue Capsule Collection introduces one genuinely new model — the MB Meteor Time Zones, the first true world-timer Bremont has ever built into the Altitude line. Housed in a 42 mm Grade 2 titanium Trip-Tick case at just 12.23 mm thick, it combines a caller-style GMT hand, a bi-directional inner city ring for 24 reference zones, and an RAF-uniform-inspired Air Force Blue dial. Priced from US$ 5,850, it is the first watch in years that fits the Bremont mission statement without qualification.
Omega has introduced the Seamaster Diver 300M Chronograph "007 First Light" — the first chronograph variant of the Seamaster Diver 300M ever issued in the James Bond line. Tied to IO Interactive and Amazon MGM Studios' new 007 First Light video game (in stores 27 May 2026), it is powered by the Co-Axial Master Chronometer Calibre 9900 in a 44 mm steel case and features a bronze-gold PVD totaliser at 3 o'clock as its signature Bond design code.
Watch Angels and Alpina have introduced the Startimer Pilot IFR Chronograph — a 44 mm steel pilot's watch built around what the makers describe as the world's first mechanical complication for IFR holding-pattern entry. The watch uses the chronograph hand, the rotating bezel, and a dedicated sub-dial to mechanically indicate whether a Direct, Teardrop, or Parallel entry is the correct route into a holding pattern. It is powered by the column-wheel Sellita SW531b, limited to 300 pieces, and priced at CHF 4,295.
Breitling has comprehensively redesigned the Chronomat collection, unveiling 22 new references across three platforms. The B01 42 sheds 1.3 mm of thickness, the new B31 Automatic 40 introduces the in-house Caliber B31 in the first time-and-date Chronomat ever offered in a 40 mm case, and the entire collection moves to a fully integrated case-and-bracelet architecture — Breitling's most coherent integrated-sports-watch play to date.
Bell & Ross brings its annual Patrouille de France collaboration to the skeletonised BR-X3 platform for the first time. Limited to 250 pieces with the COSC-certified manufacture calibre BR-CAL.323, sky-blue anodised columns and an Alpha-Jet seconds-hand counterweight. EUR 7,900.
Naoya Hida & Co. has opened applications today (18 May 2026, 10 am JST) for its 2026 annual collection: seven new references — including the brand's first-ever chronograph, the NH Type 7A powered by a restored vintage Valjoux Calibre 23 column-wheel movement, and the NH Type 8A, a 31 mm dress piece on a brand-new in-house Calibre 2326SS. Applications close 21 May.
British micro-brand Beaucroft teams up with Time+Tide on the Solaris GMT — a 39.5 mm steel caller GMT with a purple-to-orange gradient chapter ring and a hammered, textured sun-core dial. Limited to 200 pieces, regulated in-house at Beaucroft's Loupe Works facility to ±10 seconds per day, priced at GBP 800 / USD 899.
Parmigiani drops the no-date 40 mm Tonda PF Chronograph into 18k rose gold for the first time, paired with a hand-guilloché Mineral Blue dial and the COSC-certified PF070 integrated chronograph. CHF 70,000 / EUR 79,000.
Ming Thein replaces traditional hands with two linearly-polarised sapphire discs — when they align, the iridescent multiphasic dial reveals itself; when they cross at 90°, it blacks out completely. Schwarz-Etienne ASE 200.M1 micro-rotor inside a 40 mm grade-5 titanium case. CHF 22,000, limited to 50 pieces.
Moser pairs its 39 mm Streamliner Small Seconds with the manufacture's first lime-green Grand Feu fumé enamel dial — twelve firings deep on a hammered base, atop the in-house HMC 500 platinum micro-rotor calibre. CHF 33,400 (incl. taxes). Boutique-only, nine locations.
Seiko marks 145 years with a brand-new in-house calibre 5X63 — GPS-solar with perpetual calendar, true dual-time and a 1/20-second chronograph — packaged in a 1-mm-slimmer titanium case with a long-overdue push-button quick-release bracelet. Four references, EUR 2,700–3,000.
Citizen finally takes its in-house quartz Tsuno bullhead chronograph beyond Japan, with a formal EU and US launch at EUR 229 — plus a 4,000-piece limited Record Label Playground edition with a fully lumed green dial.
Girard-Perregaux joins the steel-plus-rose-gold integrated-sports renaissance with an unexpected 'Chocolate' Laureato Chronograph 42 mm — limited to 50 pieces, on a Clou de Paris-stamped rubber strap, and powered by the in-house GP03300-1052 chronograph with eight distinct finishing techniques visible through the sapphire back. EUR 26,500.
Baltic teams up again with Tour Auto for a 300-piece limited dashboard timing set: a Hanhart-flyback monopusher stopwatch and Engloong-6497 dashclock, both 60 mm steel instruments mounted on a brushed steel plate, for EUR 825 ex-tax.
Tudor's flagship racing chronograph returns for the 2026 Formula 1 season in a full carbon-composite case tied to the Visa Cash App Racing Bulls livery, powered by the in-house COSC-certified MT5813 with column wheel, vertical clutch and a 70-hour power reserve. Limited to 2,026 pieces, priced at USD 8,625.
Zenith introduces a tropical-dial version of the Chronomaster Revival A384 — a controlled, contemporary execution of the warm-brown patina vintage A384 dials acquire after decades of UV exposure. 37 mm steel tonneau case, El Primero 400 at 5 Hz, paired with a faithful remake of the original 1969 Gay Frères ladder bracelet. USD 10,000.
TAG Heuer drops a five-piece pastel Formula 1 Solargraph capsule timed to the 2026 Miami Grand Prix — three Polylight refs and two diamond-set steel refs from USD 1,950, with pre-sales opening at 03:00 EDT on April 28.
Italian indie Unimatic drops its 2026 titanium Modello Quattro at 40mm, 65 grams, with a half-Arabic / half-Roman 1950s field-watch dial, mint-green NATO strap, 300m water resistance, and a 300-piece cap at EUR 1,470.
Yema's Skin Diver Slim Full Lume CMM.20 fits an in-house manufacture micro-rotor (70h reserve, near-COSC) into a 39mm 300m diver with a fully luminous dial, bezel insert and rubber strap — 400 pieces, USD 2,725.
Cartier replaces the over-sized Santos de Cartier Chronograph with a properly downsized Large Model: 39.8mm × 11.6mm, a return to the traditional 2-pusher chronograph layout, and three metals (steel, two-tone, full yellow gold) joining the permanent collection from June 2026 — starting at EUR 12,000.
Swiss indie Albishorn extends its 'imaginary vintage' Thundergraph chronograph line into a green-dialed Himalaya expedition variant. The Khumbu uses a 39 mm steel case with the unusual crown-at-10:30 / monopusher-at-9:30 layout designed for gloved operation, and is powered by the proprietary COSC-certified ALB03 M monopusher movement with a 65-hour power reserve. Limited to 99 pieces from CHF 3,650 on leather, CHF 4,100 on the new steel bracelet.
Union Glashütte's modern Saxon chronograph finally gets a properly integrated three-link steel bracelet — paired with the in-house-modified UNG-27.S1 calibre, silicon hairspring, 65h reserve, ceramic tachymeter bezel and 100m WR, from EUR 3,200.
For the 10th Opus of Cartier Privé, the Maison has released not one watch but three — the Tank Normale, the Tortue Monopoussoir Chronograph, and the Crash Skeleton, each in 950 platinum with burgundy accents. A separate parallel yellow-gold 'La Collection' includes the Tank Normale, Cloche de Cartier, and Tank Cintrée.
At Watches & Wonders 2026, Parmigiani Fleurier introduces a world première in its family of invisible complications: the Tonda PF Chronographe Mystérieux. At rest, the watch reads as a classic three-hand-plus-small-seconds time-only with five perfectly superimposed hands. A single press of the pusher reveals two rose gold chronograph hands that emerge from beneath their rhodium counterparts; a second press stops them; a third returns the dial to invisibility. A 40mm steel case with a platinum-950 knurled bezel (225 flutes), hand-guilloché Mineral Blue grain d'Orge dial, and a newly developed integrated automatic Calibre PF053 with 362 components and a 22ct rose gold rotor. Price: US$44,600.
Oris reaches deep into its 1960s archive and pulls out the Star. The new Star Edition is a 35mm cushion-case automatic with a domed acrylic crystal, silver sector dial and trapezoidal date window — properly period-correct — for CHF 1,800. Arguably the sharpest vintage reissue value of W&W 2026.
A 450-piece Navitimer Cosmonaute limited edition made for NASA's Artemis II crew — galaxy-blue meteorite dial, original 24-hour display, in-house COSC-certified hand-wound B02 column-wheel chronograph, 70h power reserve. USD 11,900. All four astronauts wore it on the April 1–11, 2026 lunar flyby.
TAG Heuer has just rewritten the chronograph's rulebook. At Watches & Wonders 2026, the new Monaco Evergraph debuts Calibre TH80-00 — a 5 Hz COSC-certified automatic movement that replaces classic levers and springs with compliant flexible mechanisms. Five years of in-house R&D; the most consequential chronograph architecture since the 1970s.
At Watches & Wonders 2026, Bulgari finally brings the Octo Finissimo Automatic down to 37mm, powered by a new in-house micro-rotor movement — the Calibre BVF 100. Three references: sandblasted titanium, satin-polished titanium, and yellow gold. 72h power reserve, just 65 grams.
Hublot re-engineers the Big Bang from the inside out. Five Big Bang Reloaded references at Watches & Wonders 2026, all powered by the in-house HUB1280 Unico flyback chronograph. From Titanium Ceramic at USD 24,000 to Magic Gold at USD 44,500 — marking 20 years of All Black and 15 of Magic Gold.
Two expressions of IWC's modern Mark XX in Le Petit Prince anniversary livery: one in stainless steel, one in 18K 5N rose gold with applied gold indices. Both share the calibre 32112 with a 120-hour power reserve and the signature deep blue dial. 40mm, 10mm thin.
The first white ceramic Pilot's chronograph in 41mm. Deep blue Le Petit Prince dial, calibre 69381, 46-hour power reserve, and the EasX-CHANGE system. Part of the 20th anniversary Le Petit Prince collection. USD 12,900.
The stainless steel companion to the ceramic anniversary chronograph. 41mm, calibre 69385, deep blue Le Petit Prince dial, and blue rubber strap with EasX-CHANGE. An accessible in-house chronograph celebrating 20 years of IWC × Le Petit Prince.
Zenith skeletonises the Chronomaster Sport for the first time at W&W 2026. Four references — two steel, one rose gold, one diamond-set rose gold — all powered by the in-house El Primero 3600SK, still at 5 Hz with 1/10-second measurement on the bezel. Steel from EUR 16,500.
At Watches & Wonders 2026, Rolex drops the Daytona 126502 in Rolesium — a white grand feu enamel dial, a brand-new anthracite grey ceramic bezel, and a first-ever open caseback on this configuration, priced at $57,800.
Watches & Wonders 2026 opens tomorrow in Geneva with 66 brands. Here is everything confirmed, teased, and highly anticipated — from the Rolex GMT-Master II Coke revival to the Nautilus 50th anniversary and Grand Seiko's first UFA diver.
Urwerk's weirdo geniuses set 214 diamonds across the steel architecture of the UR-101 — a 25-piece canopy of light orbiting the satellite hours.
MING's Phoenix — a destro monopusher chrono with color-shifting dial and 3D-printed titanium bracelet. 150 pieces of pure innovation.
Shinola reissues the Runwell Chrono in compact 36mm with the Argonite 5021 quartz chronograph movement — American heritage with Swiss-made precision.
Breitling celebrates 50 years of Concorde with 593 Navitimer pieces — one for each Olympus 593 engine. Aviation history on the wrist.
Hot pink on a skeleton flyback chrono — Moser's Alpine Drivers Edition is 100 pieces of unapologetic boldness.
Hanhart takes to the skies with titanium desert-themed pilot watches blending WWII military heritage with modern lightweight construction.
Breitling pairs the iconic Navitimer slide rule with a perpetual calendar — available in steel and full platinum.
H. Moser celebrates F1's unsung heroes — the mechanics — with a skeletonized flyback chronograph for Alpine's pit crew.