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Omega redesigns the 38mm Speedmaster to look like a Moonwatch rather than a lifestyle piece. Co-Axial 3332, 38mm, 100m, from USD 6,500.
TAG Heuer, Mai Ikuzawa and Bamford Watch Department reunite on the 39mm Carrera Glassbox with a white Clou de Paris stopwatch-style dial, the in-house TH20-10 calibre and Team Ikuzawa's racing red throughout. LE 150, EUR 10,450.
For the Oyster Perpetual's 100th anniversary, Rolex returns solid gold to the 34mm OP for the first time since 2001 — with two genuine brand firsts: hand-applied natural stone hour markers and a dominant satin-brushed finish on a precious-metal case. In-house calibre 2232 with Syloxi silicon hairspring, from EUR 36,400.
For the 23rd Sachsen Classic rally, Union Glashütte dresses its 41mm square Averin Chronograph in 1970s–80s racing livery — tile-embossed dashboard dial, red accents, perforated racing strap — with the silicon-hairspring UNG-27.S2 inside. 350 numbered pieces, EUR 3,700.
Grand Seiko adds to its seasonal-dial tradition with the Spring Drive Peach Blossom 62GS, ref. SBGA529 — a pale, frosted-pink dial in the bezel-less 62GS titanium case, powered by the calibre 9R65 Spring Drive. It is a triple exclusive: 30 pieces, US-only, and sold from a single boutique. Price is USD 7,600.
Breitling's second watch as Aston Martin's official partner is a three-reference limited edition built on the squircle-cased Top Time B01. A ring of real wood carries the tachymeter scale, the red gold version debuts the first stone dial in Breitling's history, and the in-house COSC-certified Calibre 01 keeps it honest. From GBP 8,650.
Bulgari refreshes its distinctive Aluminium line for summer 2026 with an Ice Blue sunray dial and a White opaline, both driven by the in-house automatic caliber B77 — a rare thing at €3,700.
TAG Heuer dresses its square icon in British Racing Green for the Goodwood Festival of Speed, limited to 71 pieces and powered by the in-house 80-hour TH20-00 chronograph.
Vacheron Constantin expands its compact 34.5mm Overseas with two lacquer-dial references: a deep-red sunburst in steel (4600V/200A-H127) and a tone-on-tone golden dial in 18k pink gold (4600V/200R-H128). Both keep the in-house calibre 1088/1 and the three-strap quick-change system; water resistance drops to 50m and official pricing is still to be confirmed.
Parmigiani extends its all-composite Ultra-Cermet Sport Chronograph with a summer-ready Mineral Blue dial—an integrated in-house column-wheel chronograph (calibre PF070) in a scratch-proof ceramic-titanium case. CHF 40,400.
Greubel Forsey debuts a new in-house finishing certification—Qualité Musée—on a compact 39.6 mm white-gold Balancier, limited to 33 pieces. Every one of the GF09 movement's 298 components is finished to museum standard, hidden faces included.
Bovet's first watch it calls a "true GMT" sets the second time zone via a left-flank pusher and stages it alongside an elevated flying tourbillon, in a 42 mm case with an in-house 375-part, 10-day movement. Limited to 60 pieces each in titanium (CHF 150,000) and red gold (CHF 175,000).
For summer 2026, H. Moser pours a cocktail of berry-purple and limoncello-yellow onto its Pioneer Centre Seconds. The Concept dial drops all numerals and branding, leaving a sunburst gradient, leaf-shaped hands, and the in-house automatic calibre HMC 201.
Seiko expands its Presage Classic Series with dials whose wavy concentric texture is inspired by finely woven Tomioka silk, in a new, more wearable 38 mm case. References HCC001–HCC008 run on the in-house 6R51 with a 72-hour power reserve, from EUR 1,050.
Glashütte Original answers its North America-exclusive panda Seventies X with the mirror image: the Seventies Chronograph XV, a matt black lacquered dial with silver galvanised totalisers in the 40mm TV-shaped steel case. Inside is the in-house calibre 37-02, an integrated column-wheel flyback chronograph with silicon hairspring and 70 hours of power reserve. Limited to 100 pieces for Germany, Austria and Switzerland at EUR 17,100.
Presented during the Formula 1 Louis Vuitton Grand Prix de Monaco 2026, the Monaco Speed 12 replaces the classic chronograph layout with a jumping-hour display of twelve rotating titanium pistons. The automatic calibre TH84-00 was developed by La Fabrique du Temps Louis Vuitton — the first time the patented Spin Time architecture appears outside Louis Vuitton. Limited to 50 numbered pieces in Grade 5 titanium, from December 2026.
Bell & Ross returns to its rarest muse for a fourth time, partnering with S.T. Dupont on a 42 mm steel-and-18K-rose-gold BR-05 Chrono. Limited to 150 sets at EUR 19,200, each comes in a Macassar ebony humidor box with a matching Ligne 2 lighter and cigar cutter.
Zenith inaugurates its new Double Signed Program by pairing the legendary observatory Calibre 135 with Tokyo independent Naoya Hida & Co. The result is a 39.15 mm platinum chronometer with a hand-engraved solid-silver dial filled with blue urushi lacquer — limited to just 10 pieces at CHF 58,900.
Kollokium's Projekt 02 returns for summer as Variant C "Cooler Waters" — a 299-piece limited edition built around a hand-painted, 67-plate topographical dial in turquoise with blue-emission lume. Time-only, 39.5 mm die-cast steel, La Joux-Perret G101 automatic, CHF 3,666.66.
H. Moser closes May 2026 with a deceptively clean Endeavour that conceals a brand-new hand-wound movement — the Agenhor-developed Calibre HMC 730 — combining a column-wheel flyback chronograph, a second time zone and a date in a 42 mm steel case with a turquoise/Blackor fumé dial. Priced at CHF 74,500.
Norqain teams up with the Swiss national football side for a 41 mm steel chronograph built for the 2026 World Cup: a football-pitch green dial, a Swiss flag in place of the date "26," a football-shaped small-seconds at 9 o'clock, the Sellita SW500-based Calibre N19, a dual bracelet/strap package and a stadium-styled box. 260 pieces, CHF 4,850.
Albishorn's latest "imaginary vintage" piece, the Type X-Graph, invents a 1948 transparent-dial prototype that supposedly predates the famous Type 20 pilot chronographs. Behind a smoky translucent polycarbonate dial sits a COSC-certified, hand-wound monopusher chronograph with a thumb-operated left-side pusher and a 65-hour reserve, in a 39 mm steel case from CHF 4,250 — limited to 99 pieces over three years.
Zenith celebrates the United States Semiquincentennial with two limited-edition Chronomaster Revival A384 — a 250-piece stainless steel at USD 10,600 and a 25-piece forged carbon at USD 13,400. Faithful 1969 37 mm A384 case, the in-house El Primero Cal. 400 at 5 Hz, panda dial with 13 alternating red-and-white chronograph stripes, red 250 marker on the tachymeter — the rare U.S. 250th anniversary execution with real horological substance.
Formex's first manufacture chronometer lands on 28 May 2026 with the Horage-co-developed in-house Calibre FX01 — a 2.9 mm tungsten micro-rotor, full silicon escapement, 72-hour power reserve, COSC certification — in a 40 mm Grade 5 titanium integrated-bracelet case at CHF 5,900. A 100-piece Founders Edition in three colours that resets the price ceiling for in-house Swiss integrated-bracelet chronometers.
Casio's first G-Shock to wear the Toyota Gazoo Racing badge lands on 28 May 2026, timed to the opening day of the FIA World Rally Championship's Forum8 Rally Japan in Aichi Prefecture. Built on the slim octagonal GA-2100 'CasiOak' platform, the watch goes fully matte black with a silver GR logo at 12 o'clock and a single red day-of-week indicator at 9 — Casio's most editorially disciplined colour break on the CasiOak to date. JPY 24,200 (~USD 165), JDM-only, commemorating Takamoto Katsuta's first WRC overall victory at Safari Rally Kenya 2026.
Glashütte Original's annual Sixties Chronograph turns purple for 2026 — a translucent hand-lacquered galvanic dial over hand-galvanised gold, manually incised hour markers, and the brand's in-house Calibre 39-34 with a swan-neck-regulated three-quarter plate, all in a 42 mm polished-steel case. Reference 1-39-34-08-22-04, priced at USD 10,000, available now from May 2026 for one year only before leaving the catalogue. The most dial-craft-intensive annual chronograph the manufacture has produced since 2021.
TAG Heuer's mid-size Aquaracer Solargraph gets its first true generational redesign since 2022. Four new 40 mm references — two in steel, two in Grade 2 titanium — debut a fully sculpted metal bezel, tinted solar-charging dial slits, and the La Joux-Perret-built Calibre TH50-00 with up to 10 months of autonomy. Pricing starts at CHF 2,900 / US$3,100.
Citizen has dropped the ATTESA Mandalorian Beskar in step with the cinema debut of The Mandalorian and Grogu on 22 May 2026 — a 1,400-piece worldwide limited edition built on the upper-ATTESA H800 Eco-Drive calibre, with a perpetual calendar, 1/20-second chronograph, multi-band radio sync across 26 time zones, and a two-tone Super Titanium case in Duratect Carbide and Duratect DLC. At US$1,500, it's the rare Star Wars tie-in that survives once the film has left the cinemas.
Awake's flagship Sơn Mài line drops to 38 mm and adds hand-cut rose-engine guilloché beneath three new Vietnamese-lacquer dials — Alba in orange spiral, Sunset in purple drapé-moiré, and Borealis in green aurora wave. La Joux-Perret G101 inside, EUR 2,650 each, 200 of each reference.
Briston's Paris-French micro-brand answers summer with the Clubmaster Legend Diver Ocean — a 40 mm, 200 m dive watch built around a three-dimensional molded wave dial, a navy-blue sapphire bezel, and the brand's signature tortoiseshell cellulose-acetate case (also available in brushed steel). EUR 850–875, Miyota 8315 inside.
British micro-brand Beaucroft teams up with Time+Tide on the Solaris GMT — a 39.5 mm steel caller GMT with a purple-to-orange gradient chapter ring and a hammered, textured sun-core dial. Limited to 200 pieces, regulated in-house at Beaucroft's Loupe Works facility to ±10 seconds per day, priced at GBP 800 / USD 899.
Ming Thein replaces traditional hands with two linearly-polarised sapphire discs — when they align, the iridescent multiphasic dial reveals itself; when they cross at 90°, it blacks out completely. Schwarz-Etienne ASE 200.M1 micro-rotor inside a 40 mm grade-5 titanium case. CHF 22,000, limited to 50 pieces.
Moser pairs its 39 mm Streamliner Small Seconds with the manufacture's first lime-green Grand Feu fumé enamel dial — twelve firings deep on a hammered base, atop the in-house HMC 500 platinum micro-rotor calibre. CHF 33,400 (incl. taxes). Boutique-only, nine locations.
Lorige's third Endurance fuses 5N rose gold with patented carbon/carbon composite sourced from the Heart of Racing Valkyrie AMR-LMH brake pads. Powered by the new in-house calibre LOR-DB02 (developed with Chronode), and limited to just 10 pieces.
MeisterSinger releases a 25-piece limited edition of its single-hand Unitas 1Z with a true grand-feu white enamel dial, an ice-blue crocodile-pattern strap, and a hand-decorated ETA/Unitas 6497 hand-wound calibre. EUR 6,990.
The small Italian dress-watch microbrand echo/neutra teams up with French parodic-watchmaking icon Romaric André's seconde/seconde/ project for a 50-piece run of the Rivanera. The dial wears an anechoic-foam-inspired blue hobnail texture — a perfect visual pun on the brand's name — combined with seconde/seconde/'s signature disrupted seconds hand. Now available, on echoneutra.com, at €1,490 / US$1,810.
Anoma finally drops a permanent collection. The A1 Core debuts as the teal mirror-polished Abyss and the textured grey Stone, both housed in the brand's signature 39 × 38 mm lugless triangular steel case. Initial allocation of 300 pieces (150 per colour), but the collection is permanent.
Zenith introduces a tropical-dial version of the Chronomaster Revival A384 — a controlled, contemporary execution of the warm-brown patina vintage A384 dials acquire after decades of UV exposure. 37 mm steel tonneau case, El Primero 400 at 5 Hz, paired with a faithful remake of the original 1969 Gay Frères ladder bracelet. USD 10,000.
Christopher Ward has just unveiled the most significant overhaul of its Sealander collection in five years — a comprehensively re-engineered Sealander Automatic and Sealander GMT, available in 36, 39 and a brand-new 42 mm size, with bolder indices, a new tool-less micro-adjust bracelet, and the Sealander name finally appearing on the dial. The collection goes on sale at 8:00 BST on April 30, 2026, starting at just $1,150 / £850 for the Automatic and $1,395 / £1,025 for the GMT.
Seiko's ultra-luxury arm Credor expands its 1979 Gerald Genta-designed Locomotive sports watch with a new permanent reference, the GCCR995. The Dawn Blue dial uses a textured pattern of small hexagons with woven-finish striping, paired with the original 38.8mm hexagonal High-Intensity Titanium case and the Credor-exclusive automatic CR01 calibre. Available from June 2026 at JPY 1,980,000.
Italian micro-brand Venezianico brings its first complicated reference to the Arsenale line: a complete calendar, power reserve, and a fully mechanical day/night disc, all driven by the Miyota 9100, in a 40 × 9.6 mm integrated-bracelet sports case at EUR 1,200 / USD 1,400. Available April 27, 2026.
Swiss indie Albishorn extends its 'imaginary vintage' Thundergraph chronograph line into a green-dialed Himalaya expedition variant. The Khumbu uses a 39 mm steel case with the unusual crown-at-10:30 / monopusher-at-9:30 layout designed for gloved operation, and is powered by the proprietary COSC-certified ALB03 M monopusher movement with a 65-hour power reserve. Limited to 99 pieces from CHF 3,650 on leather, CHF 4,100 on the new steel bracelet.
Union Glashütte's modern Saxon chronograph finally gets a properly integrated three-link steel bracelet — paired with the in-house-modified UNG-27.S1 calibre, silicon hairspring, 65h reserve, ceramic tachymeter bezel and 100m WR, from EUR 3,200.
Jacob & Co. unveils the first wristwatch in horological history that plays two distinct melodies on demand — The Godfather's Waltz and The Godfather Love Theme — selectable via a lever at 10 o'clock and powered by a dedicated music-box barrel separate from the timekeeping mainspring. Limited to just 74 pieces in 18K rose gold, US$440,000.
Arnold & Son fits the irregular swirling chatoyance of Namibian pietersite — the 'stone of storms' — into its 39.5mm × 7.82mm HM ultra-thin case, powered by the in-house manual A&S1001 calibre with a 90-hour power reserve. Each dial is naturally unrepeatable. Steel limited to 18 pieces (CHF 16,200), red gold to 8 pieces (CHF 27,100).
Cartier's most ambitious jewelry watch in years arrives in two versions — yellow gold with black lacquer and 634 brilliant-cut diamonds, or white gold with 986 diamonds — set on a clasp-less articulated bracelet held together by an elastic internal structure. 112 hours of gem-setting per piece. A revival of a Jeanne Toussaint design from the early 1930s.
MeisterSinger refreshes its emblematic Pangaea single-hand dress watch with a finely textured fermata-pattern dial, an animated rotating Sun Wheel above 6 o'clock, and three new references (PDS917G, PDS917GLG, PDS901B) — from EUR 2,590.
TAG Heuer drops its first full-titanium Aquaracer Professional 500 — two limited editions in 42mm grade 2 titanium weighing just 120g on the bracelet, 500m water-resistant, and powered by the in-house COSC-certified Calibre TH30-00 with a 70-hour power reserve, priced at USD 5,400 and limited to 1,500 pieces each.
The artist-collaboration house continues its Antarctica series with a new Solune-cased watch whose dial is hand-executed under a microscope by Spanish micro-painter André Martinez — ultra-fine white and blue strokes on a black-lacquer base, rendered at a scale no printing, decal or engraving can match. Released in two case finishes, very small run.
Moser extends its tantalum experimentation into one of its most elegant complications: the Endeavour Perpetual Calendar Concept now comes in a full tantalum case AND — for the first time — a tantalum dial. Limited to 50 pieces at USD 94,500.
After years of focusing on women's timepieces, Chanel comes back to the men's category at Watches & Wonders 2026 with two new 42mm J12 references — a limited Golden Black and a non-limited SUPERLEGGERA — both running the Tudor-linked Kenissi Manufacture's COSC-certified Calibre 12.1.
Vacheron Constantin refreshes its iconic 45°-offset 'driver's watch' at Watches & Wonders 2026 with a grained silver-tone dial, vivid blue 18k-gold hands and Arabic numerals, offered in two pink gold case sizes: 36.5mm (CHF 32,300) and 40mm (CHF 39,200).
At Watches & Wonders 2026, Parmigiani Fleurier introduces a world première in its family of invisible complications: the Tonda PF Chronographe Mystérieux. At rest, the watch reads as a classic three-hand-plus-small-seconds time-only with five perfectly superimposed hands. A single press of the pusher reveals two rose gold chronograph hands that emerge from beneath their rhodium counterparts; a second press stops them; a third returns the dial to invisibility. A 40mm steel case with a platinum-950 knurled bezel (225 flutes), hand-guilloché Mineral Blue grain d'Orge dial, and a newly developed integrated automatic Calibre PF053 with 362 components and a 22ct rose gold rotor. Price: US$44,600.
The Datejust 41 ref. 126334 introduces a first-of-its-kind dial for Rolex: a fully-lacquered green ombré, built by applying green lacquer to the base plate and then spraying black lacquer in concentric motions to build a centre-to-edge gradient. Paired with a white Rolesor case (Oystersteel + 18k white gold fluted bezel). Price: US$11,650 / EUR 11,450 / CHF 10,450.
Grand Seiko's iconic 62GS heritage case finally joins the permanent yellow-gold line-up. The SBGH376 pairs an 18k yellow-gold case with a textured "Sakura-Wakaba" dial and the Hi-Beat 36000 calibre 9S85. USD 32,800. A quiet but consequential move upmarket.
My new video is live — six minutes covering the seven Rolex releases from Watches & Wonders 2026 that nobody saw coming: the 100-Years Oyster Perpetual, the Jubilee-motif OPs, the full-gold 28/34, the green ombré Datejust, the returning Yacht-Master II with Calibre 4162, the Rolesium Daytona with Grand Feu enamel, and the all-new Jubilee Gold Day-Date.
Chopard marks 30 years of its Fleurier Manufacture with a new L.U.C 1860 wearing an "Areuse Blue" hand-guilloché white-gold dial, the micro-rotor Calibre 96.40-L with Twin barrels, and the Poinçon de Genève — all in a 36.5mm Lucent Steel case. Pure, quiet value at the high end.
Grand Seiko puts its ±20-seconds-per-year Spring Drive U.F.A. calibre 9RB2 into an 18k yellow-gold Evolution 9 case with a hand-textured "Ice Forest at Dawn" dial. 80-piece limited edition. USD 43,600. The most accurate mechanical-hybrid wristwatch in the world, now in its most luxurious executions.
H. Moser's Streamliner finally goes compact. New 34mm and 28mm steel editions with fumé dials, no logo, no indices — powered by hand-finished HMC 400/410 movements with 18k gold rotors. US$27,600 and one of the strongest independent value propositions at W&W 2026.
IWC Schaffhausen unveils the Pilot's Venturer Vertical Drive at W&W 2026 — a 44.3mm ceramic and Ceratanium watch that eliminates the crown entirely, replacing it with a rotating bezel and patent-pending rocker switch for all functions. Developed with space habitation company Vast and certified for human spaceflight, its in-house Calibre 32722 delivers 120 hours of power reserve.
Grand Seiko debuts its most wearable Spring Drive diver at W&W 2026: the U.F.A. Ushio 300 in 40.8mm High-Intensity Titanium, powered by the new Calibre 9RB1 with a power reserve indicator and Spring Drive's signature ±20 seconds per year accuracy. Priced at $12,400, it is also Grand Seiko's best value proposition in the diver segment.
At Watches & Wonders 2026, Rolex drops the Daytona 126502 in Rolesium — a white grand feu enamel dial, a brand-new anthracite grey ceramic bezel, and a first-ever open caseback on this configuration, priced at $57,800.
Watches & Wonders 2026 opens tomorrow in Geneva with 66 brands. Here is everything confirmed, teased, and highly anticipated — from the Rolex GMT-Master II Coke revival to the Nautilus 50th anniversary and Grand Seiko's first UFA diver.
Urwerk's weirdo geniuses set 214 diamonds across the steel architecture of the UR-101 — a 25-piece canopy of light orbiting the satellite hours.
Seiko's ultra-luxury arm makes its first ever Watches & Wonders appearance with a hand-engraved platinum tourbillon, a blue urushi Goldfeather, and a Gerald Genta Locomotive in Dawn Blue.
Doxa breaks new ground with the first-ever fumé dials in their permanent Sub collection — slimmer, bolder, and more refined.
Only 26 pieces of this frozen-lake masterpiece exist — Sartory Billard rivals Grand Seiko's Snowflake at a third of the price.
Tissot rewrites the rulebook on what a sub-$1,000 Swiss automatic can be with the all-new Visodate 39mm — the TOP VALUE PICK of March 2026.
Longines reimagines the HydroConquest — polished ceramic bezel, lacquer dial, and silicon hairspring. The gentleman's diver evolved.
H. Moser celebrates F1's unsung heroes — the mechanics — with a skeletonized flyback chronograph for Alpine's pit crew.
Since before recorded history, humans have been obsessed with time. Ancient myths, philosophies, and religions all taught the same lesson: use your time wisely,...