Description
Jack Mason takes a fresh direct-to-consumer approach with the Palmera Skin Diver — a compact automatic that channels the golden era of skin diving with vintage aesthetics at an accessible price point.
Design
Compact vintage skin diver design with classic proportions and retro-inspired details throughout.
Specs
- Movement: Automatic
- Case: 39mm
- Style: Vintage skin diver
- Price: ~$1,049–$1,349
- Complications: Date
What's Exciting
Jack Mason is pivoting to DTC with a Fratello-featured vintage diver. The 38mm vintage skin diver trend is hot right now, and this nails the aesthetic.
Sources
All brand names, logos, and product images are trademarks of Jack Mason. Used for editorial commentary and review purposes under fair use. Specs verified against official brand sources and trusted publications as of April 2026.
History
Jack Mason is an American brand founded in Dallas, Texas, offering well-designed timepieces at approachable prices through direct-to-consumer sales. Drawing from vintage Americana — aviation, nautical heritage, classic sport — it found its audience among style-conscious consumers wanting genuine design intent without enthusiast pricing. The Palmera Skin Diver channels the slim, elegant dive watches of the 1960s — when skin diving was the sport of glamorous adventurers — delivering vintage charm at a fraction of what originals now command.

