Description
Shinola brings the heat with a burst of bold new colorways across their lineup. At around $500, this is one of the most accessible ways to get a quality American-made timepiece on your wrist — perfect for anyone looking to add a pop of personality without breaking the bank.
Design
Stainless steel case with sapphire crystal protection. Multiple colorful dial options give each piece a distinct personality, staying true to Shinola's clean American design language.
Specs
- Movement: Argonite quartz
- Case: Stainless steel, various sizes
- Crystal: Sapphire
- Price: ~$500
- Complications: Date
What's Exciting
An accessible entry point with bold new colorways — perfect for first-time watch buyers or anyone wanting a pop of color on the wrist. Shinola has always been about American craftsmanship at approachable prices, and these new colorways inject serious energy into the brand.
Sources
All brand names, logos, and product images are trademarks of Shinola / Bedrock Manufacturing. Used for editorial commentary and review purposes under fair use. Specs verified against official brand sources and trusted publications as of April 2026.
History
Shinola was founded in 2011 in Detroit by Tom Kartsotis — who built Fossil into a global brand — with a mission to revitalize American manufacturing. The brand assembled watches in Detroit's Argonaut Building with Swiss movements and a locally trained workforce, becoming a symbol of the city's post-industrial renaissance. Named after a historic American shoe polish brand, Shinola champions accessibility and bold design, making distinctive watches available to a broad audience.
