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Bulgari refreshes its distinctive Aluminium line for summer 2026 with an Ice Blue sunray dial and a White opaline, both driven by the in-house automatic caliber B77 — a rare thing at €3,700.
Parmigiani extends its all-composite Ultra-Cermet Sport Chronograph with a summer-ready Mineral Blue dial—an integrated in-house column-wheel chronograph (calibre PF070) in a scratch-proof ceramic-titanium case. CHF 40,400.
On 8 June 2026, Raymond Weil entered the luxury sports-watch arena for the first time with the A.R.T. collection — its first-ever integrated-bracelet design, launched in the brand's 50th-anniversary year. The 38mm automatic 'ART 1000' pairs Genta-influenced restraint and genuine finishing with a sub-CHF-2,000 price.
Norqain teams up with the Swiss national football side for a 41 mm steel chronograph built for the 2026 World Cup: a football-pitch green dial, a Swiss flag in place of the date "26," a football-shaped small-seconds at 9 o'clock, the Sellita SW500-based Calibre N19, a dual bracelet/strap package and a stadium-styled box. 260 pieces, CHF 4,850.
Breitling has comprehensively redesigned the Chronomat collection, unveiling 22 new references across three platforms. The B01 42 sheds 1.3 mm of thickness, the new B31 Automatic 40 introduces the in-house Caliber B31 in the first time-and-date Chronomat ever offered in a 40 mm case, and the entire collection moves to a fully integrated case-and-bracelet architecture — Breitling's most coherent integrated-sports-watch play to date.
The Cartier Roadster, discontinued after its 2002 debut, returns at W&W 2026 in two sizes with in-house manufacture movements (1847 MC and 1899 MC), available in steel, two-tone, and yellow gold from ~100m water-resistant.