Posts tagged #bioceramic

2 posts found

Hands-on

◆ Audemars Piguet8 min

AP × Swatch Royal Pop: The Biggest Collaboration in Watch History? Yes — and the Pocket-Watch Format Is the Smart Twist

Manual

My take after a week with the announcement: the Royal Pop is Audemars Piguet's MoonSwatch moment, and the people calling it 'brand dilution' are missing what's actually going on. The pocket-watch format, the manual Sistem 51, and the eight pop-art colourways add up to the most courageous mass-market collaboration the watch industry has produced in fifty years. Companion editorial to my YouTube video.

May 14, 2026

Watches6 min

Swatch × Audemars Piguet "Royal Pop": The First AP Crossover Lands as a Pop Swatch on 16 May 2026

Auto

Confirmed 9 May, launching 16 May 2026: Swatch and Audemars Piguet have unveiled Royal Pop — a Bioceramic Pop Swatch reinterpretation of the Royal Oak in eight colourways, expected to retail between USD 300 and USD 500. It is the first Swatch luxury crossover with a brand outside the Swatch Group, and the most audacious AP licensing decision in fifty years.

May 12, 2026