Posts tagged #ap-x-swatch

Swatch × Audemars Piguet "Royal Pop": The First AP Crossover Lands as a Pop Swatch on 16 May 2026

Confirmed 9 May, launching 16 May 2026: Swatch and Audemars Piguet have unveiled Royal Pop — a Bioceramic Pop Swatch reinterpretation of the Royal Oak in eight colourways, expected to retail between USD 300 and USD 500. It is the first Swatch luxury crossover with a brand outside the Swatch Group, and the most audacious AP licensing decision in fifty years.