Description
Toledano & Chan, the young independent founded by Phil Toledano and Alfred Chan, built its reputation on bridging conceptual art, brutalist architecture and watchmaking through a single, unmistakable sculptural case. For its latest project the brand teams up with The Horology Club — a global community of collectors — on its most pared-back piece yet: "The Breutalist."
The name is a pun on Marcel Breuer, the Bauhaus architect whose work has inspired the brand from the start, and specifically the faceted window of his former Whitney Museum building in New York. Here the concept is stripped to its essence: raw blasted titanium and a bare mirror dial, limited to just 15 pieces.
Design
Compared with earlier versions of the brand's signature design, The Breutalist removes ornamentation entirely. For the first time the case and bracelet are fully bead-blasted, giving the grade-5 titanium a matte, concrete-like texture that echoes Breuer's brutalist architecture. The case is complex and asymmetrical, with a faceted sapphire crystal and a crown on the left side; despite compact on-paper dimensions it wears with real presence. In stark contrast to the raw case, the dial is a pristine, unadorned mirror — nothing but two faceted hands with polished and brushed surfaces — a nod to the reflective, angular windows of the Breuer building. The integrated single-link titanium bracelet is equally faceted, tapering from 30.60mm at the lugs to 20mm at the clasp, with no two links quite alike.
Specifications
- Reference: THC09U
- Case width: 32mm
- Case length: 30.6mm
- Case thickness: 12.30mm incl. crystal (approx. 9.90mm without the faceted lens)
- Case material: grade-5 titanium, entirely bead-blasted
- Crystal: faceted sapphire
- Caseback: closed titanium
- Water resistance: 50m
- Dial: unadorned mirror dial; faceted hands (brushed and polished)
- Movement: Sellita SW100, automatic
- Jewels: 25
- Frequency: 28,800 vph (4 Hz)
- Power reserve: 41 hours
- Functions: hours and minutes
- Bracelet: integrated single-link grade-5 titanium, fully blasted, 30.60mm to 20mm, butterfly triple-fold clasp
- Limited edition: 15 pieces
- Price: USD 7,500 / HKD 59,000
- Availability: allocation via The Horology Club and select collectors
What's Exciting
This is design-led watchmaking at its purest. The Breutalist reduces the whole watch to two ideas — raw blasted titanium and a mirror — and trusts them to carry it. Toledano & Chan's faceted case has quietly become one of the most recognisable silhouettes in independent watchmaking, and removing the ripple dials and colour for a single reflective plane is a confident, architecture-first statement rather than a safe one. The Sellita SW100 inside is deliberately beside the point: this is a watch about form, texture and light, and at 15 pieces it functions as a collectors'-club object more than a general release.
History
Toledano & Chan arrived in 2023 with the B/1, a debut that stood out precisely because it looked like nothing else — a brutalist, architectural case at a time when most indie debuts chased vintage cues. Subsequent references, including the gold ripple-dial B/1.3r, cemented the brand's identity around Marcel Breuer and mid-century brutalism. The Breutalist is both a return to roots and a distillation: the most focused, sleekest expression of the platform, made in partnership with The Horology Club, whose co-founder Alfred Chan has been part of the collector community since its early days.
