Description
Bremont has returned to the territory that built its early reputation: military-approved watches. Announced on 17 June 2026, the HMAF (His Majesty's Armed Forces) Collection comprises three watches, one for each branch of the UK forces, with each piece carrying the official heraldic badge of its service. Bremont remains the sole luxury watch producer licensed to use the signs and Heraldic Badges of the Royal Navy, the British Army and the Royal Air Force.
The trio is led by the Army's Terra Nova field watch, the Royal Navy's Supermarine diver, and the RAF's Altitude pilot's watch — a clean three-way split that maps neatly onto Bremont's existing model families.
Design
The HMAF Terra Nova 40.5 Date (British Army) uses a 40.5 mm 904L steel case, a caramel gradient dial with a California layout, applied cream-toned Super-LumiNova numerals and an oversized crown for gloved handling; the Army badge sits at 9 o'clock opposite a date at 3. The HMAF Supermarine (Royal Navy) is a 40 mm, 300 m diver with a full ceramic bezel insert, an ultra-matt grey 904L case echoing naval-vessel tones, and a light-grey gradient dial with the Navy badge at 6 and a date at 3, on a grey nubuck/leather strap. The HMAF Altitude 39 Date (RAF) is a 39 mm three-hand pilot's watch in a new midnight-bronze Cerakote case, with a black dial, the RAF crest at 6, a bevelled crown for gloved use, and an exhibition caseback printed with the outlines of all three service crests.
Specifications
- Collection: Bremont HMAF (His Majesty's Armed Forces), 2026 — three models
- Terra Nova (Army): 40.5 mm, 904L steel, caramel gradient California dial, cream Super-LumiNova, oversized crown, Army badge at 9, date at 3
- Supermarine (Navy): 40 mm, 300 m diver, ceramic bezel insert, ultra-matt grey 904L case, light-grey gradient dial, Navy badge at 6, date at 3; movement BB64 (Sellita SW300-1A), 56 h power reserve; grey nubuck/leather strap; ≈ EUR 4,750
- Altitude (RAF): 39 mm, midnight-bronze Cerakote case, black dial, RAF crest at 6, bevelled crown; La Joux-Perret movement, 68 h power reserve; exhibition caseback with all three crests
- Movements: not in-house (Sellita SW300-1A / La Joux-Perret)
- Limited edition: 300 pieces per model; three-watch set limited to 50 sets worldwide
- Military offer: 15% subsidy off RRP for eligible serving members and veterans
- Availability: 2026
What's Exciting
Bremont has spent the last couple of years redefining itself, and the HMAF Collection is a confident return to the brand's founding DNA. The official-badge licensing is the genuine differentiator: no other luxury maker can put the authentic crests of all three UK services on the dial, and that gives these watches a provenance that marketing can't manufacture. The detail that sells the set is the Altitude's exhibition caseback printed with all three crests — a quiet nod to inter-service unity. The use of Sellita and La Joux-Perret rather than in-house calibres keeps expectations grounded, but for a service watch with this story, the movement was never the headline.
History
Bremont built its name in the late 2000s and 2010s on robust pilot's watches and on close relationships with military units, frequently producing squadron and unit watches. After a period of repositioning under new investment and leadership, the brand has been recalibrating its range. The HMAF Collection re-establishes the military thread that has always been central to Bremont's identity, formalised through its licence to use the heraldic badges of all three UK armed services.
